Cricket fans in the UK are in the dark about where they can watch the India vs England test series which starts in just over two weeks time, on the 25th January.
While the games will be broadcast in India, the rights have yet to be agreed in England. Channel 4, who broadcasted the last series in India between the two teams in 2021, are thought to be uninterested, after resources have been pooled into their coverage of the Paralympics this year.
India is the world’s largest cricketing market and remains the most lucrative location for broadcasting companies, due to the global fanbase and high demand for cricketing content within the country and globally.
Sky Sports and TNT Sports are likely to battle for coverage which is expected to go right down to the wire.